Social Media has really taken off beyond what anyone could have expected just a few years ago. Both individuals using it for fun and businesses looking to connect with customers are finding that it can bring benefits that would be hard to achieve in the offline world.

But to benefit from Twitter, Facebook, LinkedIn, Foursquare, make sure you follow a few basic rules to help you really feel the full force of what social media can provide:

Be Active: There is little point signing up for a social media account if you only use it once a month and never interact with people. Update information and communicate with key connections on a regular basis to stay visible. Try setting aside half an hour or so per day that is dedicated social media time.

Be Relevant: Have you ever read something and thought “so what?” afterwards? Avoid these messages in your social media material, including Tweets and Facebook status updates. You will not create a buzz for your business if what you say is not relevant to the people you want to connect with.

Make the Right Connections: Do not think that just because you have followed 2000 people you are a Twitter expert. Or because you are connected to 500 people on LinkedIn you are a networking guru. It’s all about making the right connections. What is the point of connecting with someone who has no link to your area of business or affiliation with your audience? It makes much more sense to target relevant people you know are interested in your services.

So if you struggle to know what to tweet, comment or mention or are unsure of how to connect with the right people, contact  Wayne Collier and Co who can either manage your campaigns for you, or train you how to do so yourself. Please remember it’s all about making the right connections. It’s not how many people you connect with, but who you connect with that’s important in the world of Social Media.

Wayne Collier and Co making Social Media work for your business.

Contact us today on 0844 2412240 or 07811111786 (best option) and I’ll be happy to help and advise you and your business.

Wayne

WayneCollier Company Limited

Maldon, Essex.

So is Facebook slowly but surely behind the scenes taking over and replacing company domain names.

Advertisers want us to interact with their product or brand and so many corporate websites are boring, people can’t remember web addresses but they can remember a product name or a company name.

With half the UK’s population now having a Facebook page, that they can access from computers anywhere or a mobile phone, it’s become a way of life. Quicker than picking up the yellow pages to find a business just type the name or product name in the search bar it’s so easy.

Facebook pages are so much more user friendly to use than a directory or a corporate website also you are encouraged to join the community and interact with the brand in a personal way, along with the fact that you will probably get a direct response.

Please do comment on this, Let me know what you think as I don’t think it will take over domain names and replace web pages, but I do think it will work alongside as another valuable tool to market your business from.

Wayne,

www.waynecollier.co.uk

or Facebook / Waynecollier or/ Waynecollier Company Limited

Customer Relationships!

Remember every person and every customer is different and yes I know it’s imposable to remember everything about everyone that’s why bespoke e-mail marketing can help you gather the information you require.

Start with the basic information from your first meeting you would have gathered the contact name, company name their address contact details and the business sector that they operate in.

The four basic things that you have to do by gathering as much demographic information, track all customer date and behaviours, conduct a customer survey and then listen to your customers. The basic four points.

Bespoke e-mail marketing can help you achieve all the above four things and help you to get to know your customers, and remember the more you get to know them the more they will respond with their loyalty.

What’s more it can be that easy as people love to talk about their business all you have to do is listen.

Wayne

www.waynecollier.co.uk

When was the last time you spent time and money on training within your business and learning about the power of social media, ask your team around you their thoughts. The world is changing so quickly because of the internet, how do you communicate your business message out and don’t do it without spending time and some money on training.

The word “social” = conversation.  You always try and engage in conversation with customers, so also make sure you have conversations with your team around you. Don’t try and do it all on your own.

Participating in any form of social media takes a lot of work and time. First you have to have something to say, and then you need someone or a team of people to say it on a regular basis. It will not happen unless you have someone or a team of people ready to commit a big chunk of time to maintaining your social media presence.

With so many different ways to get connected, Facebook, Twitter, YouTube, LinkedIn and Blogging to name but a few, however make sure you get your strategy in place before you start.

Remember social media remains one of the cheapest and most cost effective way to build relationships, drive traffic to your Blog or Website promote your business brand and services. Take advice, spend some money on training you and your staff, plan a strategy and get going.

When was the last time you had some training?

Conversation and communication is vital, if you need help, training or advice contact us and talk about your business.

Wayne Collier

www.waynecollier.co.uk

Internet mail. 

First job is to make use of the information that you have gained from your customer or potential client (their e-mail address) you can work in different ways to build you mailing campaign information list, Trade Shows, Purchased lists, win a prize fill in your details card, opt-in on website for newsletters or win a prize etc, However once you have gained the information, it’s then what you do with it that is key.

Next up think about the content, what is the message that you want to get delivered across into their inbox. Then send away that’s when the real work starts by tracking your e-mail campaign so you can learn much more about your customer’s needs and requirements, along with learning about your campaigns in what works and what’s not so good in the information that you are sending out.

So remember bespoke professional e-mail marketing works in five very important ways.

Tracks and drives traffic to your website.

Keeps you in touch with your customers.

Tells you more information about your customers.

Let’s you interact direct with your customers.

Very cost-effective way to engage and communicate.

For more information on e-mail marketing please do not hesitate to contact us.

Wayne

www.waynecollier.co.uk

Boost your Brand with Social Media

Social Media is just basically the communication of your brand on-line it offers you the opportunity to boost awareness through discussion and interaction and increased visible awareness by sharing with your community.

Ways you can get connected are through Facebook, Twitter, YouTube, LinkedIn and Blogging to name a few. Then all you need to do is get a discussion going around your brand by asking people within you community questions about your business.

Once you are ready to get going figure out what you are looking to gain out of social media, plan your long term strategies, create your business profiles, learn about the community you are entering into, and then get going and become an active part of that community.

Remember social media remains one of the cheapest and most effective ways to build relationships and drive traffic to your Blog or Website by sharing news information from within you industry.

Good luck.

Wayne

www.waynecollier.co.uk

Do you know the keywords which are linked or associated to your business?

What is a keyword? It’s a single word or phrase which is used to help search engines index your site. Four, five or six word phrases, short sentences that may be typed in by your potential customers into a search engine to find your business’s services or company name displayed within your website.

• Find words that people use to find your service or product.
• Use Google Adwords or a wordtracker software to help.
• Check out the analytics date of others.
• Remember that different search engines will not use the same words.

Take time in choosing them, think it through make sure you research for effective keywords; if not any money that you may spend on SEO will be wasted.

Correct search engine optimisation is a very expensive and time consuming task, and remember in this world you only get what you pay for when it comes down to time.

Please also remember that the main reason for taking your time to choose the best and most relevant keywords for SEO is to divert larger amounts of targeted traffic to you website to try and keep you ahead of your local competitors.

You know your business and how it works!

Wayne

www.waynecollier.co.uk

Tune-up or not.

Because car problems can occur at anytime, people seem to accept that they may have to pay large sums of money for their motoring. Expensive reinforced carbon brake set ups for better stopping, power and reliability or maybe a larger turbocharger to turn up the power all this money on servicing and accessories along with the costs of tyres and fuel.

So my question is why oh why when companies and people spend money on a website presence or an advert in the local directory they think that it will run forever with no need for servicing or tune-up.

Just as you would put fuel into your car and arrange to have it serviced, your companies brand and marketing strategy needs to be worked on all the time as it can’t run forever.

Next time you see a sign for a Car Garage, MOT Centre, Car Servicing, etc, please spare a thought for your website and your marketing budget. As it’s worth thinking that your advertising, social media and website may be the first contact that a stranger or a potential new customer has with your business.

You need to ensure that you market your business in the correct way, as they pay for your car and its servicing costs.

Positive first impressions are what’s required.

Wayne

www.waynecollier.co.uk

Communication!

How do you communicate your business message out!

A conversation via pictures or words, how does your business talk to its

customers!

How do you engage your customers long term!

The ability to communicate your message out effectively by any method is best achieved through simple planning. How do you control and improve the flow of information sent out about your business, its products and services.

Communicating your message and conversation out across all forms of media, marketing, advertising, social media, trade shows, e-mails, video, telephone, pr, web based and word of mouth etc, is vital to your business success.

An integrated marketing strategy plan on the way your business communicates information is the key to achieving success and value for money, a good plan requires in-depth research to gain an understanding of your target audiences, along with the ability to work within a yearly budget.

We have the experience, knowledge and the capability to get your message out. Our cost-effective services can help to keep your business on the road to success and one jump ahead of your competition.

Conversation and communication is vital. So let’s talk about your business!

Wayne.

www.waynecollier.co.uk